Director/Sr. Director Product Marketing, Wallet Mountain View, California, United States
Company: ID.me
Location: Sunnyvale
Posted on: October 4, 2024
Job Description:
Mountain View, California, United StatesCompany OverviewID.me is
a high-growth enterprise software company that simplifies how
people prove and share their identity online. The company empowers
people to control their data through a portable and trusted login,
which means they don't need to create a new password when visiting
sites that have the ID.me button. ID.me's digital identity network
has over 117 million registered members, and is used by fourteen
federal agencies, agencies in 30 states and over 600 corporations
for secure identity proofing and verification.ID.me's technology
meets the federal standards for consumer authentication set by the
Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2
credential service provider by the Kantara Initiative. In addition
to helping people control their credentials and data, the company's
"No Identity Left Behind" initiative strives to expand digital
access and inclusion for all people. The company offers multiple
pathways to identity verification - online self-serve, live video
chat agents, and in person.Role OverviewAs a Product Marketing
leader at ID.me, you will play a pivotal role in driving the
success of our products in the market. You will be a key
contributor to our cross-functional team, collaborating closely
with product management, sales, and other departments to ensure our
products resonate with customers and achieve business objectives.In
this role, you will establish the product marketing team for our
primary business line and segments. You will be asked to be
hands-on as an individual contributor, and you will have the
opportunity to build a team based on business needs.Key
Responsibilities:
- Develop compelling and differentiated product positioning and
messaging that resonates with our target audiences.
- Craft narratives that highlight the unique value propositions
of our products.
- Lead the development and execution of go-to-market strategies
for new product launches.
- Support pricing decisions and make pricing recommendations for
new products when needed.
- Collaborate with cross-functional teams to ensure seamless
product launches and market penetration.
- Serve as a center of excellence for competitive intelligence
for the company.
- Leverage competitive insights to inform all product marketing
workstreams including positioning, inputs to product strategy, and
go-to-market strategies.
- Conduct market research to identify trends, competitive
landscape, and customer needs.
- Use insights to inform product strategy and positioning.
- Understand buyer personas deeply and to inform Go-To-Market
strategies and develop effective sales enablement techniques.
- Create sales collateral, tools, and training materials to
empower the sales team.
- Cultivate and leverage customer testimonials, case studies, and
success stories.
- Develop programs to build a community of satisfied customers
and advocates.Requirements:
- Bachelor of Arts Degree
- 15+ years B2B product marketing experience.
- Experience operating in a multi-product environment.
- Effective storyteller who can translate complex, highly
technical subject matter into easy-to-understand content.
- Strong strategic thinker.
- Experience operating in growth stage companies.
- Experience supporting sales teams.
- Comfortable with a mix of individual contribution and team
management.
- Track record of building and managing high performance
teams.
- Identity, payments or trust and safety domain experience a
plus.The annual base salary listed below for this role is based on
experience, skills, education, relevant training and geographic
location. Company bonus, incentive for sales roles, equity, and
benefits are available depending on the role.ID.me offers
comprehensive medical, dental, vision, health savings account,
flexible spending accounts (medical, limited purpose, dependent
care, commuter benefit accounts), basic and voluntary life and
AD&D insurance, 401(k) with company match, parental leave, and
unlimited paid time off subject to the terms and conditions of the
PTO policy, including 8 company-wide holidays, short and long-term
disability insurance, accident and critical illness insurance,
referral bonus policy, employee assistance program, pet insurance,
travel assistant program, wellbeing and childcare discounts,
benefit advocates, and a learning and development benefit.The above
represents the anticipated total rewards package for this job
requisition. Final offers may vary from the amount listed based on
qualifications, professional experiences, skills, education,
relevant training, geographic location, and other job-related
factors.ID.me maintains a work environment free from
discrimination, where employees are treated with dignity and
respect. All ID.me employees share in the responsibility for
fulfilling our commitment to equal employment opportunity. ID.me
does not discriminate against any employee or applicant on the
basis of age, ancestry, color, family or medical care leave, gender
identity or expression, genetic information, marital status,
medical condition, national origin, physical or mental disability,
political affiliation, protected veteran status, race, religion,
sex (including pregnancy), sexual orientation, or any other
characteristic protected by applicable laws, regulations and
ordinances. ID.me adheres to these principles in all aspects of
employment, including recruitment, hiring, training, compensation,
promotion, benefits, social and recreational programs, and
discipline. In addition, ID.me's policy is to provide reasonable
accommodation to qualified employees who have protected
disabilities to the extent required by applicable laws, regulations
and ordinances where a particular employee works. Upon request we
will provide you with more information about such
accommodations.
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Keywords: ID.me, Carmichael , Director/Sr. Director Product Marketing, Wallet Mountain View, California, United States, Executive , Sunnyvale, California
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