Global Outbound Marketing Manager

Company: Bio-Rad Laboratories, Inc
Location: Hercules
Posted on: November 14, 2024

Job Description:

You will work closely with global campaign managers, regional field marketing, and product management counterparts. As the global outbound marketing manager, you will develop strategic and tactical marketing plans to deliver impactful marketing campaigns to key customer segments across the CDG portfolio. You will also develop a multiyear branding campaign in alignment with Bio-Rad branding guidelines to be used in all CDG campaigns. In all campaigns, the outbound marketing manager will be using key metrics to track success and identify areas for improvement for the campaigns.
How You'll Make An Impact:

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• Develop and execute on strategic, multi-channel, cross-portfolio marketing plans to drive growth for the Clinical Diagnostics business in collaboration with global segment marketing, field marketing, product management, and commercial teams.
  
• Lead the development of multi-year brand campaign conveying strong value propositions and clear product differentiation for key customer segments to drive the CDG business in alignment with Bio-Rad brand guidelines.
  
• Maintain campaign metrics dashboards for segment campaigns to measure effectiveness of marketing activities.
  
• Conduct market research to understand key trends, customer personas, regional variations and competitors to incorporate into strategic outbound marketing plans.
  
• Support the cultivation of relationships with key customers/KOLs and work with associations, government entities, and other organizations that influence the segments.
  
  What You Bring:
  
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  • Education: Bachelor's degree in a scientific discipline or marketing; Advanced degree preferred.
    
  • Work Experience: 5-10 years outbound marketing experience in Life Science or Clinical Diagnostic Markets.
    
  • Demonstrative knowledge of Clinical Diagnostics markets and the ability to communicate insights to a variety of audiences at different levels of seniority throughout a potential customers organization.
    
  • Proven experience of using and optimizing a multi-channel marketing approach to the right customers at the right time.
    
  • Ability to navigate a dynamic organization and lead through ambiguity.
    
    Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.
    EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.
    
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